Self-selected activities, readings and
seminars challenge you to envision electronic marketing benefits for business, government, organisations, events and yourself -- now and in the future.
Tentative weekly programme
- Introductions and orientation - 25 February
- A networked and digital world - 4 March
- Website navigation | domain name report due
11 March
- Online consumers | CV due 18 March
- Web business models - 25 March
- eService | test 1 - 1 April
- Standards | Project presentation -
8 April
- Online communities (virtual class only) - 22 April
- Online and offline promotion | Forum adventure due -
29 April
- Online pricing - 6 May
- E-business, electronic marketing plans | test 2 -
13 May
- Putting it all together - 20 May
- Digital issues - 27 May
- Group project due by 2pm on 4 June
Your required texts:
Hints and frequently asked questions (FAQs) |
Postgrad unit: Prior marketing unit required
Meets: Wednesday, 5-7:45pm,
Tutorial Room 2.60
Lecturers and Consultation:
Jamie
Murphy, SSSouth 2227, 6488 1979
- Office: Monday and Wednesday 11-12:30, and by appointment
- Email: jmurphy@biz.uwa.edu.au
- MSN: by appointment, jmurphy@ecel.uwa.edu.au
- Skype: ad hoc and by appointment, "jamiejr"
Steffen Zorn (szorn@biz.uwa.edu.au): ad hoc and by appointment
Objectives: after this unit, you will be able to
- Given the chance, discuss electronic marketing.
- Use the Internet more effectively, personally and professionally.
- Use examples to summarise eight M's of electronic strategy (mission, money, marketing, mechanics, management, metrics, maintenance and Murphy's
laws).
- Critique an organisation's website.
- Generate story boards and site maps for effective websites.
- Explain theories and factors influencing online consumer behaviour.
- Use examples to summarise effective electronic service.
- Generate plans for an organisation's e-mail policy and permission
marketing campaign.
Assessment |
