Electronic Marketing, Semester 1, 2010

Welcome to Electronic Marketing 8502/8702, Semester 1 2010

Announcements at Ozebuzz | 2009 country map | 2007 -2009 Photos | 2009 website

-> The 2010 unit website will be complete in mid-February, albeit most of what you will find here is correct for 2010.
-> You have an assignment, ideally submitted before the first class.

Self-selected activities, readings and seminars challenge you to envision electronic marketing benefits for business, government, organisations, events and yourself -- now and in the future.

Tentative weekly programme

Introductions and orientation - 26 February
A networked and digital world - 5 March
Website navigation | domain name report due 12 March
Online consumers | CV due 19 March
Web business models - 26 March
eService | test 1 - 2 April
Standards | Project presentation - 16 April
Online communities (virtual class only) - 23 April
Online and offline promotion | Forum adventure due - 30 April
Online pricing - 7 May
E-business, electronic marketing plans | test 2 - 14 May
Putting it all together - 21 May
Digital issues - 28 May
Group project due by 2pm on 4 June

Your required texts:

The Elements of Style (EOS) by William Strunk Jr. and E. B. White: paperback, pdf or html
Internet Marketing & e-Commerce by Ward Hanson and Kirthi Kalyanam
Optional web tools and resources

Hints and frequently asked questions (FAQs)

Postgrad unit: Prior marketing unit strongly suggested
Meets: Friday, 2-4:45pm, Busn: 201

Lecturers and Consultation:
Jamie Murphy, 2225 Business School, tel: 6488 1979

Office: Wednesday and Friday 11-12:30, and by appointment
Email: jmurphy@biz.uwa.edu.au
MSN: by appointment, jmurphy@ecel.uwa.edu.au
Skype: ad hoc and by appointment, "jamiejr"

Fareed Ismail (aismail@biz.uwa.edu.au): ad hoc and by appointment

Objectives: after this unit, you should be able to:

Given the chance, discuss electronic marketing.
Use the Internet more effectively, personally and professionally.
Use examples to summarise eight M's of electronic strategy (mission, money, marketing, mechanics, management, metrics, maintenance and Murphy's laws).
Critique an organisation's website.
Generate story boards and site maps for effective websites.
Explain theories and factors influencing online consumer behaviour.
Use examples to summarise effective electronic service.
Generate plans for an organisation's e-mail policy and permission marketing campaign.

Assessment