Self-selected activities, readings and
seminars challenge you to envision electronic marketing benefits for business, government, organisations, events and yourself -- now and in the future.
Tentative weekly programme
- Introductions and orientation - 4 March
- A networked and digital world - 11 March
- Website navigation | domain name report due
18 March
- Online consumers | CV due 25 March
- Web business models - 1 April
- Good Friday | no class - 8 April
- eService | test 1 - 15 April
- Standards | Project presentation -
22 April
- Online communities - 6 May
- Online and offline promotion | Forum adventure due -
13 May
- Online pricing - 20 May
- E-business, electronic marketing plans | test 2 -
27 May
- Putting it all together - 3 June
Your required texts:
Hints and frequently asked questions (FAQs) |
Postgrad unit: Prior marketing unit strongly suggested
Meets: Friday, 2-4:45pm,
Busn: G42
Lecturers and Consultations:
Dr Wade
Halvorson, 2225 Business School, tel: 6488 1979
- Office: Monday and Friday 11-12:30, and by appointment
- Email: wade.halvorson@uwa.edu.au
-
Skype: ad hoc and by appointment, "wadehal"
Objectives
after this unit, you should be able to
- Given the chance, discuss electronic marketing.
- Use the Internet effectively, personally and professionally.
- Use examples to summarise eight M's of electronic strategy (mission, money, marketing, mechanics, management, metrics, maintenance and Murphy's
laws).
- Critique an organisation's website.
- Generate story boards and site maps for effective websites.
- Explain theories and factors influencing online consumer behaviour.
- Use examples to summarise effective electronic service.
- Generate plans for an organisation's e-mail policy and permission
marketing campaign.
Assessment |
