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Forum Adventure
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Your online adventure includes reviewing possibilities, participating in and reporting on cyber-communities.

What business and personal benefits do you see from online communities?

Please explore two, and post a comment (by 8 April) in one community related to electronic marketing. Possibilities include:

The above are suggestions. Please use electronic marketing forums, even in another language, that interest you.

Due: Beginning of class, Wednesday 29 April.

Your 150-170 word essay should weave together:
  1. why you posted in one community over the other.
  2. how reviewing the posts (lurking) influenced your post.
  3. community terms and characteristics (Hanson, ch 10) as well as website design guidelines (Jakob Nielsen) to compare two communities.
  4. how fast, how often and how in depth the community replied. If no one replies to your post, so be it. How do you explain your results?
  5. a few Week 8 readings and lecture sites to illustrate your views on individuals joining and businesses hosting an e-community.
Assessment:
  • Cover all required areas
  • Adhere to The Elements of Style
  • Adhere to word count and format
  • 12 point Times New Roman font; 1.5 line spaced; no cover page; staple or paper clip your posting and follow-up postings by others
  • Include your word count
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