Please choose your client and group, preferably before the first class, from one of the following:

1. Google Online Marketing Challenge: Most teams will participate in the Challenge, developed by eMarketing alumni. USA colleagues set up GOMCHA, a community to help you in the Challenge. And you should enjoy this Paid Search 101 rap (YouTube). Suggested clients include:
   • An illustrious eMarketing grad, Murali Valayutham, manages Touchwood's website
   • Blue Glue
   • A current eMarketing student, Shelley Robinson, is the development manager for Penrhos College

2. Website Project: Develop or revise a website based on the criteria in the right-hand column of this page.
   • A possible client is a movie under development, Charlie & Moon.
   • Another possible client is Edwards Solar Water Heater, managed by current eMarketing student, Shane Currie.
     
     
3. Other Project: Another emarketing project that interests you, such as an ad banner experiment similar to a 2007 project. Please advise if you have a specific idea.
   

You will:

• submit your group contract no later than 2pm on 5 March
• present your working draft during the 8 April seminar.
• present your results during the 20 May seminar.
• submit your final project no later than 2pm, 4 June.
   

Assessment for other projects will be part of your group contract and may involve a written report and submission to a conference such as ANZMAC 2009 or ACIS 2009.

• Richard Waller's Seven-point checklist
  
• Graphic design checklist
• Miscellaneous web tools and resources

1. Cover Page - title, url, client, group members. separate page (1 point)
2. Executive Summary - This may be all your client, or instructor, reads. Summarise what's important to them, and to you. 125/175 words, separate page (4 points)
3. Introduction - Explain how your report is outlined, where it will go, what the reader will find. 100/125 words (3 points)
4. The client - Explain the organisation, its history, key individuals, etc. 150/175 words (4 points)
5. Competitive analysis. 200/250 words plus tables (5 points)
6. Mission - Who does the organisation see as its target market(s) and how does it hope to address this market. Specific goals? Objectives? 150/175 words (4 points)
7. Metrics - Given the mission, what metrics will measure success? What targets have you set for these metrics? 150/175 words (4 points)
8. Mechanics - What ISP did you use? Why? What website tools and features did you use -- graphics and page sizes in kilobytes, fonts, secure server, java, javascript, cgi, colours, templates, etc? How is the site organised for easy navigation? 150/175 words (4 points)
9. Domain - What url and email addresses do you suggest? Why? 150/175 words (4 points)
10. Marketing - What online and offline marketing did you employ? How well did your Search Engine Optimisation strategy work? What do you suggest for the future? 175/225 words (5 points)
11. Management - What individual(s) will manage the site and e-mail queries? Make future decisions? Why? 125/150 words (4 points)
12. Maintenance - Who will update the site and how are they trained? Who will respond to email and how? What is the maintenance schedule and how does this relate to the site design?  125/150 (4 points)
13. Money - What fixed and variable expenses are associated with the site? What cost savings and increased sales should be expected due to the site? 150/175 (4 points)
14. Conclusion - In summary, why will this site benefit your client? What are your future recommendations? 175/200 words (6 points)
15. Appendix - Home page picture, site hierarchy, relevant company literature and a few other documents. separate pages (2 points)
16. Formatting (2 points)
    • 1.5 spaced, indent paragraphs, double spaced after headings, include word count with each heading
    • One inch or 2.54cm margins
    • Align left for the body of the report
    • Bullet points where appropriate
    • Except for headings, use a 12 point Times New Roman font
    • Black and white, limited colour
17. APA citations and Elements of Style (6 points)
    • American Psychological Association's recommended Electronic Reference Formats
    • APA style guide