Electronic Marketing | Week 1 Home | Week 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 | web.biz.uwa.edu.au/units/450502/wk1.htm 5 March Electronic marketing and class orientation Learning objectives: Using examples, Relate neo-Luddism to electronic marketing Discuss email's advantages and disadvantages Illustrate four website stages (18-9) Illustrate five types of marketing practices (22-5 and eMarketing) Illustrate the need for netiquette Question communication technologies' myriad impacts (Luddites) Illustrate appropriate uses of Cc and Bcc (NY Times) Master the unit syllabus Meet your fellow pioneers Activities: Review syllabus; dream electronic marketing possibilities; assign partners for the skills recap Readings: Hanson: 1 (2007) Is EMarketing Coming of Age? Journal of Interactive Marketing, 21(1), 2-21. (2 Jan 2008) Recycle Week: E-waste, Part 1: The problem, Los Angeles Times (16 Feb 2006) He said, she said, and their argument becomes fodder for the Internet, Boston Globe (10 Feb 2000) Increasingly, e-mail users find they have something to hide, NY Times (free access but first time users must register) (2000) "Luddite Learning: A Call for Low-Tech Alternatives", International Journal of Hospitality Information Technology, 1(2), 51-54. (31 Mar 1999) The Ten Commandments of e-mail, CNN.com (1995) Lessons from the Luddites Discussion and reflection: How has digital communications changed your life? How often and why do you use the net? How will your net use change over time? How can email work to your advantage or disadvantage? How do moral and social responsibilities relate to digital communication technologies? Guest speakers: Emma Simmons and Tania Zubela, Skins John Collins, Tourism Western Australia Fun readings: (24 Jan 2008) Two students are victims of email scam, Daily Trojan (21 Feb 2007) eMail addicts get 12 step program, ABC online (21 Feb 2006) Professors' new bane: Students' wild e-mails, IHT.com (17 May 2001) He-mails, she-mails: where sender meets gender, NY Times The Ballad of Ned Ludd, A Techno Folk Opera (29 Jun 1996) Explosive growth clogs the Internet's backbone, NY Times Plain text versus html email Lecture Sites: The Internet Society's "All About the Internet" Interactive Television Research Institute Domain survey of Internet hosts How much information? Online netiquette uncensored Spam in Australia Internet traffic report Next week | Week 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 Home | Business School| UWA | Legalese | Assessment Page last updated: 03 Mar 2008 | this page looks best on my computer | Copyright © 2000-2008, Jamie Murphy