Electronic Marketing/Week 10
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web.biz.uwa.edu.au/units/450502/wk10.htm
14 May
Online pricing models
Learning objectives: Using examples,
- Describe five of seven effects related to online pricing
(397-408)
- Discuss the advantages and disadvantages of four time-based pricing models
(409-19)
- Discuss the advantages and disadvantages of four ways to
implement personalised pricing (419-20)
- Discuss three bundling guidelines (420-4)
- Describe the evolution of Internet distribution (Figure 14.1)
- Argue appropriate online distribution strategies for a given
product (figure 14.5a, Ch 14)
- Illustrate the Internet's role in channel conflict (Ch 14)
Activities: Discuss pricing, distribution and the Internet
Other readings:
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Discussion and reflection:
- When's a bargain, a bargain?
- What type of bundling appeals to you, and why?
- Why, or why not, is yield management good?
- When would different bundling models work or not work?
- Why would direct online sales make sense, or not make sense?
Fun readings:
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