Electronic Marketing/Week 11
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web.biz.uwa.edu.au/units/450502/wk11.htm
21
May
eBusiness, eMarketing plans
Learning objectives: Using examples,
- Question the social effects of e-business
- Discuss the differences among m-commerce, e-business,
e-commerce and e-marketing
- Illustrate b-to-whatever models
- Describe the iPACE
of online shopping (437-48)
- Use the consumer
shopping cycle (Fig 13.8) to explain implementing iPace (448-59)
- Discuss the evolution
of distribution strategies
- Discuss eBusiness roles and conflicts due to channels
- Debate taxing Internet sales
Activities: sit test 2 from 5-6:15pm (all week 6-10 readings and objectives,
plus two highlighted week 11 objectives)
Other readings:
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Discussion and reflection:
- How does e-business affect society?
- What e-business models will succeed? Why?
- What should an Internet marketing plan address?
- How should e-business be taxed?
Fun readings:
Lecture Sites:
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