Electronic Marketing | Week 2
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web.biz.uwa.edu.au/units/450502/wk2.htm
12 March
Digital world, net
plumbing, net issues
Learning objectives:
Using examples,
- Illustrate the electronic marketing relevance of Moore's Law,
Metcalfe's Law, and Wirth's Law (NY Times, Ch 3)
- Apply five broad guidelines for evaluating web page
credibility (238-40, Virtual Chase)
- Discuss the need for net governance and how countries or
organisations could govern the Internet (ICANN, IETF, W3C, IANA)
- Discuss two key ways the Internet has changed marketing
(article)
- Discuss three network aspects of the Internet: social,
content and technological (Ch 3)
- Illustrate four components of digital environments (51-6)
- Describe convergence, digitisation, rss, open standards, semantic web, extranets and intranets
- Identify correct "Elementary rules of usage" (EOS)
Activities: Demystify the Internet, Submit
computer lab recap; submit
group contract (by
14 March at 2pm).
Readings:
|
Discussion and reflection:
- Why are Strunk and White's Elements of Style relevant
to electronic marketing? Communication? Your marks?
- Why are LimeWire, Kazaa and others good or bad?
- When should you trust what you read on the Web?
- How does the net influence globalisation?
- Who should run the net and why?
- How and why will net usage vary by country?
- Why, or why not, does convergence make sense?
- Where is digitisation headed?
Fun readings:
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