Learning objectives: Using examples,

• Compare three web-based improvement models and two revenue models (160-172).
• Compare four approaches to consumer behaviour in electronic markets. (Artificial)
• Illustrate the use of web chains (150-7)
• Summarise eight M's of electronic strategy: mission, money, marketing, mechanics, management, metrics, maintenance and Murphy's laws. (Hotel management)

• Hanson: 5
• (2006) Designing marketplaces of the artificial with consumers in mind: Four approaches to understanding consumer behavior in electronic environments, Journal of Interactive Marketing, 20(1), 21-33
• (1996) Hotel management and marketing on the Internet, Cornell Hotel and Restaurant Administration Quarterly, 37 (June) 3, 70-82.
• (9 Feb 2004) Is the mood changing towards the legitimate use of P2P networks? The Register
• (13 May 2001) What have e-commerce consultants wrought? NY Times

• What web models should do well today? Why?
• When and why would you suggest using each of the four approaches to consumer behaviour in electronic markets.
• What electronic strategy would you give your friends. Why?
• What web models should do well in the future? Why?
• Why do web chain calculations make sense or not?
• How and why do you see electronic business models evolving?

• (4 Mar 2008) Microsoft takes on Google with web-based Office, Times Online
• (13 Mar 2006) Amateurs cash in on homemade video clips, IHT.com
• Naraine, Ryan (13 Feb 2004) Social networks in search of business models, InternetNews.com
• (2004) A suggested annual maintenance checklist
• (2003) Factors influencing the utilization of Internet purchasing in small organizations, Journal of Operations Management 21(2), 225-45.
• (2002) The Dot.com Retail Failures of 2000: Were There any Winners? Journal of the Academy of Marketing Science, 30(4), 474-86.
• Shaw, John (7 Jun 2000) In Australia, slowly developing e-commerce, NY Times