Electronic Marketing | Week
7
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web.biz.uwa.edu.au/units/450502/wk7.htm
16 April
New
product development, standards, diffusion of innovation
Learning objectives: Using examples,
- Describe the Internet and product development (373-87)
- Review diffusion of innovations (readings and Ch 11)
- Contrast two types of standards (365-9)
- Question the history and role of standards (readings and
363-73)
- Share constructive feedback with your colleagues
Activities:
Other readings:
|
Discussion and reflection:
- What adopter category are you? Why?
- How should standards become standards?
- What helps and hinders Internet product development?
- Why will the open source movement thrive or barely survive?
- Other than "it's perfect", what feedback
would you like on your group project presentation?
Fun readings:
Lecture Sites:
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