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Self-selected activities, readings and tutorials challenge you to envision marketing benefits for yourself, corporations, governments, organisations, events, industries, etc. -- now and in the future. Objectives After this unit, you should have a fuller appreciation of myriad marketing activities. Your lecturers Jamie Murphy, jmurphy@biz.uwa.edu.au +61 8 6488 1979 jamiejr on Skype Art Ilano, artilano@i-manila.com.ph +63 917 520 4028   Hints and frequently asked questions (FAQs)

Assessment Opening test  (4 January) at 5% Marketing tools essay at 20% (due beginning of class, 6 February) Group project presentation at 5% (10 February) Group project at 30% (12 March) Active class and tutorial participation at 10% Final exam at 30% (17 March) Plagiarism can flunk and expel you from UWA. If in doubt, ask! Your texts Kotler, P. & Keller, K. L. 2007, A Framework for Marketing Management, 3rd edn, Pearson Education, Upper Saddle River, New Jersey, USA (companion website) Strunk Jnr, W. S. & White, E. B. 1999, The Elements of Style, 4th edn, Pearson Education, Upper Saddle River, New Jersey, USA: paperback, html and pdf Extra English grammar resources

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Copyright © 2005-2007 Jamie Murphy, with kudos to Steve Bellman, Pru Hodgkinson, Simone Pettigrew and Madeleine Tan